Fidelity Investments is an asset management company that manages approximately 40 million retail investors. The company has been taking a very close interest in the cryptocurrency market for some time. Recently, it announced a new product dedicated to its retail customers. Discover the crypto service that Fidelity Investments will soon offer.
Soon the launch of Fidelity Crypto
Fidelity Investments recently announced that it is working on developing a zero-fee cryptocurrency exchange. The company said the new product is designed for retail investors. An early access list has also been created for this new service called Fidelity Crypto. Indeed, Fidelity Investments has published : “Join the early access list to trade bitcoin and ethereum and discover educational resources that make crypto much less cryptic“.
Additionally, the company explained on its website:Fidelity Crypto is your opportunity to buy and sell bitcoin and ether in the Fidelity Investments app“. The asset management company also said:A significant portion of Fidelity customers are already interested in and own crypto“. It must be said that she has not officially given a date for the launch of the new service.
One goal: succeed in competing with Coinbase and Binance!
“When we launch, you will be able to trade crypto with as little as $1 while having an integrated view of your traditional and crypto investments. And just to be clear, Fidelity Crypto is not a new coin.“said the asset management company.
In the field of crypto, the company intends to meet the needs of all investors, whether institutional or retail. She wishes offer reliable and recognized cryptocurrency custody services worldwide. It wants to compete with the biggest crypto exchanges like Coinbase and Binance.
Fidelity is one of the largest brokerage companies in the world. The firm had approximately $11.8 billion under management as of December 2021. This amount equates to £10.3 billion in assets. Today, Fidelity Investments wants to position itself as a major competitor to Coinbase and Binance. There is no indication yet that it will get there, but it is evident that more and more consumers are looking to invest in cryptos. It is up to Fidelity Investments to ensure that its exchange will offer custody and trading services in a secure way to convince customers.
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Far from having dampened my enthusiasm, an unsuccessful investment in a cryptocurrency in 2017 only increased my enthusiasm. I therefore resolved to study and understand the blockchain and its many uses and to relay with my pen information relating to this ecosystem.