Elon Musk launches his paid version of Twitter

Published 13 Dec 2022 at 10:54 am

Elon Musk finally struck. The American billionaire and new owner of the social network Twitter launched on Monday the new paid version of the subscription to Twitter Blue, for another test.

Hours later, it disbanded an advisory body to the company, the Trust and Safety Council, made up of experts outside of Twitter that was tasked with helping set the platform’s moderation policy. Two steps that further work the transformation of the social network since its acquisition for 44 billion dollars last October.

Shortly after this takeover, Elon Musk announced the launch of the paid subscription to be able to access the small tick that proves the status of a certified account. So, since Monday, Anglo-Saxon users can see a blue tick for individuals and a gold tick for businesses. The gray tick for institutions should arrive during the week. The subscription to achieve it must ensure the trust of a profile on Twitter for a sum of 8 dollars per month.

Identity guarantees

When Twitter Blue first tried to launch in early November, many fake accounts were created to impersonate celebrities or companies. The company had therefore pushed back this new version.

For this new trial period, Twitter engineers have implemented security measures: users must have an account for ninety days, associated with a verified phone number that does not appear “deceptive or deceptive.” They must also have been active at least once in the previous month and not have changed their profile picture or name on Twitter in the previous week.

New sources of income

The subscription is currently available in the US, Canada, Australia, New Zealand and the UK at a price of $8 per month. It costs $11 for Apple device users if they subscribe from the app on an iPhone or iPad.

A higher price that could stem from Elon Musk’s criticism of the smartphone maker: He accuses him of charging excessive commissions on Internet users’ spending on the AppStore. However, Twitter did not provide a clear rationale for the award.

The amounts from these drawings must contribute to the diversification of the company’s income at l’oiseau bleu. Before Elon Musk’s arrival, the company’s income came only from advertising on the social network, and authentication was completely free.

An insufficient source of financing, the new owner believes. But above all a flow that could dry up: Elon Musk wants to make his platform a space for free discussion and therefore very little moderated. An aspect that has scared away many advertisers for several weeks because they feared seeing their ads displayed next to controversial content.

Controversial remarks

Since taking over the platform, Elon Musk has wanted to kick the anthill by changing many aspects of the company. He fired half of Twitter’s employees and rehabilitated some banned accounts, like former President Donald Trump’s, which was banned two years ago after the Capitol stormed.

In recent days, Elon Musk has repeated his attacks on the old version of the social network, vilifying former Twitter security officer Yoel Roth, gender-neutral pronouns and former White House adviser Anthony Fauci. about the Covid pandemic. For several days, he has also highlighted on his account “Twitter files” that were supposed to show moderation errors on Twitter before his takeover.

It is precisely on the side of the White House that we begin to react: she especially considered these remarks “outrageous and disconnected from reality” and “dangerous”. Anthony Fauci has received threats from the far right and American conspirators, while Yoel Roth had to leave his home after attempts at intimidation, according to CNN.

With AFP

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