Elon Musk now sells… perfume

Billionaire Elon Musk announced on Twitter the launch of a brand new product: the “Burnt Hair” perfume, produced by his tunnel construction company. Yes, you read that right.

It’s Elon Musk’s latest fad: The world’s richest man announced on Twitter on Tuesday the launch of a new perfume, called “Burnt Hair” (“burnt hair” in French) and described as “the essence of repulsive desire”, before changing his biography to “perfume salesman”.

A separate product page published by The Boring CompanyElon Musk’s tunnel-building company, said the perfume cost $100 each. The Tesla boss then tweeted that 10,000 bottles had already been soldrejoicing – or rather mocking – “the newspaper articles published tomorrow” on this subject.

“It’s like bending over a candle at the table, but without all the hard work,” or “Stand out in a crowd! Get noticed as you stroll through the airport,” the site reads. web dedicated to the new perfume.

In September, the billionaire said in a tweet that The Boring Company would be launching a fragrance for men that would help the company “stand out in a crowd.” “With a name like mine, getting into the perfume business was inevitable – why did I fight for so long!” he also tweeted on Tuesday, referring to the disambiguation between his surname and the word “musk”.

10 millions

of dollars

In 2018, The Boring Company offered a limited collection of 20,000 flamethrowers to raise $10 million for its tunnel construction tests.

Jokes that pay off

This isn’t the first product launch based on a joke for the Tesla boss, who quickly become highly sought after collector’s items by his fans. Notably in 2018, when The Boring Company offered a limited collection of 20,000 flamethrowers to raise $10 million for its tunnel construction tests.

Elon Musk has repeatedly used products to mock investors who bet against his electric vehicle manufacturing company, including a Tequila Tesla based on an April Fool’s Day joke, which resulted in the stock dropping, along with a pair of satin underwear “short shorts” (sold for $69,420) to score a win over short sellers.

According to Elon Musk, The Boring Company also plans, in the coming years, to manufacture a hyperloop functional – a tunnel-based high-speed transport system. But the company still needs to get a permit.

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