Elon Musk unveils a new feature reserved for paying subscribers

When new followers block or hide a profile from appearing in their news feed, it will lead to a reduction in the overall visibility of the hidden account.

An additional feature for new paying Twitter subscribers. This was announced by Elon Musk, this Saturday, on the social network of the blue bird. Specifically, when subscribers block or hide a profile so that it no longer appears in their news feed, this will lead to a reduction in the overall visibility of the hidden account. However, the new owner of Twitter did not provide details on the exact impact on visibility or on the implementation deadlines for this new feature.

Each account is associated with visibility based on a large number of variables. This feature will provide power and privileges to paying subscribers “Explains Fabrice Epelboin, social media expert.

We are going from a democratic power to a bourgeois power

Fabrice Epelboin, social media specialist

A new option that can have positive effects on the social network if we look at the tails. “This can be effective in making trolls invisible and limiting maliciousness on Twitter. This is an important message for the fight against hate on this network», analyzes the expert in social media. But on the face side, excesses are never far away. “There can be possible redirects, certified accounts can only affect people’s visibility because they have different opinions. We pass from an aristocratic power to a bourgeois power, given to those who pay a subscription“, continues Fabrice Epelboin.

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$8 per month subscription

This new subscription costs $8 per month if users subscribe through the website and $11 per month if they go through the mobile application on an Apple-branded device (iPhone or iPad). Twitter did not provide an official explanation for this price difference. Elon Musk had previously criticized the 30% commission Apple charged for spending through the App Store.

But this is not the only benefit that new premium accounts will be eligible for. Main interest for people who agree to pay money: a tick to confirm the identity of the subscriber, blue for individuals, gold for companies and later in the week gray for institutions. Tweets from followers will also be considered more important than those from free users, and will therefore appear higher in replies and searches. Twitter also promised those who agree to pay that they will see half as many ads as others, that they will be able to upload longer videos and remove a tweet after sending it but before it has not been seen by others on the platform. They will also have access to more options to customize the application and features that the social network is testing, according to the company. By clicking on the badge associated with an account, it is possible to know whether the user is a subscriber to Twitter Blue or whether he has kept his blue tick free.

This subscription will initially be available in the US, Canada, Australia, New Zealand and the UK. The San Francisco company didn’t say when Twitter Blue would be available on other smartphones (powered by Android, ie Google) or at what price. Users who already have a tick under the old free personality verification system will be able to keep it without paying for the time being, according to details in the terms of use published by Twitter.

When the first attempt at the launch was marked by an outbreak of fake accounts, the conditions for authentication were tightened. In particular, users must have an account for at least 90 days, linked to a verified phone number, and not working “misleading or deceptive“. They must also have been active at least once in the previous month and not have changed their profile picture or name on Twitter during the previous week.


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