How does Twitter Blue, Elon Musk’s paid subscription, work?

She is back, but not yet in France. After a month of pitching, Elon Musk, the quirky billionaire now owner of Twitter, relaunched his paid subscription offering on December 12.

Pay to have a certified Twitter account

The principle is now clear, after a reversal last November: The new subscription Twitter blue » will cost 8 dollars per month if Internet users register via the Internet, and 11 dollars per month through an Apple terminal, regardless of whether it is an iPhone or an iPad.

In return, their account will be certified, as was already the case since 2009 for Twitter accounts adorned with a blue dot. But it will also make it possible to prioritize tweets from these subscribers in the social network’s search results. For now, this new paid subscription is available in the US, Canada, Australia, New Zealand and the UK. It is not known when this paid subscription will be available in France.

Privileges for subscribers

Elon Musk has made no secret of his desire to create new sources of income, aside from advertising, for the social network it just offered for a fraction of $44 billion. After launching and then immediately suspending its new blue sticker last month, its “Twitter Blue” is therefore back and expected to be rolled out gradually worldwide.

Those willing to pay a few dollars a month will see twice as many ads as the others, and will be able to post longer videos. The takeover of Twitter by the founder of Tesla has scared away many advertisers because of his political views and his questioning of the content moderation rules that the social network has applied in recent years. This makes it all the more necessary to launch paid subscriptions to finally make the business profitable. On the user side, this also calls into question an old regulation from the web: “If it’s free, you’re the product!” “.

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For each their own certified badge

Moreover, to avoid the spread of fake accounts and what is called ” bots », the conditions for authentication have been strengthened. You must first have an account for at least three months, active at least once in the previous month, linked to a verified phone number. The account name should not be “misleading or fraudulent”and must not have been changed during the week preceding the request for certification.

Certified badges should now be blue for individuals, gold for companies and soon gray for institutions. Why do owners of Apple products pay more? It should be remembered that a few days ago Elon Musk had criticized (on Twitter) the 30% that Apple took on the revenue from applications sold through its App Store. It must therefore be seen as a desire to earn the same regardless of the subscriber “Twitter Blue”.

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