Tesla Inc. : The stock market does not appreciate the discounts Tesla offers to sell its cars

(BFM Bourse) – Tesla is offering discounts of $7,500 to its US customers who place an order before the end of the year for some of its models. In France, the automaker is offering 10,000 kilometers of free charging in its network of superchargers for any delivery of a new vehicle before December 31.

It is not only Tesla stock that is in decline. To boost year-end sales and sell off its inventory, the American automaker is offering its customers generous discounts on its Model 3 and Model Y sedans. offer one of the company’s flagship models as a Christmas present.

Tesla is therefore giving a discount of 7,500 dollars (a little less than 7,100 euros) to its American customers for any purchase made before December 31, reports Bloomberg. “The discount on new Model 3 sedans and Model Y sports cars has doubled from what the company offered earlier this month,” Bloomberg said.

A drop in prices “that does not inspire confidence”

“The fact that they appear to be lowering prices to increase supply volumes does not inspire confidence, especially at a time when we are seeing increasing competition,” said an analyst at ROTH Capital Partners.

This pricing policy is therefore not well perceived by the markets. Tesla shares lost 8.9% at the close on Thursday, bringing losses to nearly 70% since the start of the year. The car manufacturer is not used to this kind of discounts. On the contrary. Over the past two years, Tesla has tended to raise the prices of its vehicles. So why this switch?

Already in China, the group recently had to agree to significant price reductions in this country in light of increasingly tough competition from local players. Tesla has given discounts of up to $4,000 for the Model Y.

In the US, Tesla anticipates the future tax policy for the purchase of electric cars in the US. To encourage its citizens to equip themselves with greener vehicles, the government recently decided to make all electric cars produced on American soil eligible. Including certain Tesla models from January 1, 2023. Its customers have every interest in playing the clock to take advantage of this tax credit of up to $7,500 from 2023.

What Tesla does not want, at the risk of being rejected by the markets. The group had already stated in October that it would miss its vehicle delivery target this year. Elon Musk, for his part, downplayed this air pocket in orders and assured that demand was “excellent” for the fourth quarter.

10,000 free kilometers on the Supercharger network

French customers will not be forgotten either. Tesla is also offering 10,000 kilometers of free charging in the Supercharger network for any delivery before December 31. “Take delivery of a new model between December 15, 2022 and December 31, 2022 to take advantage of 10,000 free miles on the Supercharger network,” Tesla states on its website. The Supercharger network allows the owner of a Tesla to charge his vehicle in a network of more than 40,000 Superchargers worldwide.

However, the happy future owners of a Tesla vehicle will have to be patient. Orders placed after December 15 may experience delays “due to high demand,” Tesla warns.

Sabrina Sadgui – ©2022 BFM Bourse

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