The TF1 group announced on Wednesday evening the sale for an undisclosed amount of the trading-desk Gamned! to the HLD fund. According to a press release, the operation will allow Gamned! “to pursue its development in other growth territories with the support of the resources and know-how of the HLD fund, in order to respond to advertisers who need to transform their marketing strategy. The investment fund has both substantial resources and solid experience in integrating companies with a high level of expertise to support an ambitious consolidation project around the company.
Acquired by the TF1 group at the end of 2018, Gamned! counts among its customers AXA, Orange, But, Tape à l’œil or Macif in the activation of their audiences via digital devices targeted on all media and formats (display, video, social, SEA, television, DOOH or still audio).