The arrival of billionaire Elon Musk at the head of the social network Twitter has caused a lot of ink to flow while raising concerns about the future of the platform. This concern is not only felt by users of the social network, but also by advertisers, in particular car manufacturers who are in competition with Tesla. volkswagen is the first to react to the new administration of Twitter, it is pausing all its advertising on the platform.
According to what the American media reported Automotive Newson Friday, November 4, 2022, the Volkswagen group would have notified all of its brands, i.e. seat, Cupra, Audi, Lamborghini, Bentley, Ducati and Porsche to temporarily remove its ad campaigns and sponsored content from Twitter. In a press release, Europe’s largest automaker said it wanted to take a step back to properly assess the situation and then make an informed decision.
Because it is clear that with Elon Musk at the head of Twitter, the platform finds itself in a serious conflict of interest. You will understand that for a competing automaker, the fact that Mr. Musk is also the CEO of Tesla poses serious ethical problems.
Volkswagen has not added anything further following this announcement. According to what says Automotive Newsother companies, such as Ford and General Motors, would consider making a similar decision.
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